The West Louisville Tennis Club (WLTC) was established at Chickasaw Parkin 1923. Theclub was founded by a small group of Black workers, professionals, and neighborhood residents who’d fallen in love with the sport during an era when racialized segregation laws formally barred Black Louisvillians from most public and private recreational spaces across the city.
WLTC was founded as a Black club, and remains rooted in an area home to a proud Black community where the effects of segregation can still be felt.Today, the club welcomes anyone who loves the game and all it offers. Now a nonprofit organization, WLTC continues to expand programs, strengthen community ties, and advance its century-long mission.
The brand needed to encapsulate the club's rich history, emphasize its community importance, and still feel approachable as a family friendly environment where all are welcome.
