Campaign Identity System

Covid Campaign

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COVID-19 Campaign

The spring semester of 2020 created curveball not just for education, but for life in general. With the onset of Covid-19 classes were moved online and many courses and assignments were derailed with the sudden switch. Our lives began to be bombarded with Covid graphics and messaging, most of which had poor design and no clear system. A system needed to be created to clearly denote Covid messaging to give people the information needed in the most efficient way possible. The campaign system needed to prioritize legibility and being attention grabbing, while still being pleasing to look at.

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